Mobiluck
Mobiluck is a location based friend finder and mobile community. Like many other mobile products, attracting and retaining users is a key challenge. Our aim was to help drive improvements in the end-to-end advertising and sign-up process through provision of expert analysis and recommendations.
What we did
- Conducted a full user experience review, detailing all issues and suggesting solutions
- Provided a detailed analysis of sign-up process and guest use process on a number of devices
- Delivered an in-depth examination of barriers to sign-up, principally from a user-experience point of view, including any page navigation and interaction issues
- Considered how the interplay of design, messaging and copy contributed to the user experience and analyed these elements holistically
- Presented our findings in a clear and user-friendly way; annotating screen captures of the key user journeys and making clear recommendations and actionable suggestions for improvements
Director of Marketing and Communications at mobiluck, Patrick Lord, said of the project:
"We found it very helpful to get an outside view on our service and felt that the We Love Mobile team delivered real insight and very good value for money. We are planning to act on their recommendations and expect these will make significant improvements to our acquisition and retention rates."
« Back
