Mobile Advertising | Mobile Agency | Mobile Advertising Agency

Cima
CIMA asked us to help develop and implement a mobile communications strategy to help them drive membership renewals. Our brief was simple; cost effective communications with maximum reach and impact. The objective of phase one was to send a membership renewal reminder to over 11,000 members in the UK and worldwide. We then developed the approach for phase two with innovative use of MMS.

What we did

Developed, implemented and delivered an SMS and MMS solution
Ensured all collateral was in line with house style and corporate branding, and integrated with their other materials
Successfully Maintained CIMA's branding and tone of voice within 160 characters and the limitations of a cross handset MMS
Delivered full post campaign statistics and analysis

For more on this campaign, including results, please read the full case study.

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